Looking to increase your game's revenue?

A game publisher’s or developer’s revenue is closely tied to the amount of hours gamers actively put in the game.

If they leave the game for any reason or have troubles overcoming challenges – they are less likely to stay motivated, upgrade or spend money on the game.

With Fridai, they access all the info and tools they need from wihin the game, therefore spend longer time with active gameplay. 

21 %
Increase in active gameplay
17 %
Increase in publisher revenue

We work with

Our Value Proposition

Fridai stays with the gamers from the moment they turn on their device until they shut it down.
Think of it as an AI powered sales rep built into the game.

  • Upload your game’s knowledge base to Fridai
  • Target gamers with the right content at the right time
  • Relay gameplay based messages such as sponsored content or relevant in-game purchases

Game publishers use Fridai to get their message across to gamers. Before, during or after gameplay. 


Game Rules

In-game accessible knowledge base

Gamers can access your game’s knowledge base without having to look at another screen – increasing their active in-game time


Hyper personalized communication

Deliver messages based on how gamers behave in and outside of your game. Did someone just ask Fridai when a DLC is coming out? Find them right there with the right offer!


In-game purchase processing

With Fridai gamers can purchase skins, credits or even from your swag store from within the game!

Game Analysis

(Re)activate gamers pre-, in-, and post game

With Fridai you will have the gamers’ ears before, during and after they played another title: you can can follow up with them after they stopped playing and make sure you’ll find out your latest updates and (re)activate them with Fridai.


Aligned with the gamer motivation level

Depending on how motivated gamers are to play your game (e.g. did they just lose a match, are they on a winning streak etc.) you can tailor the right ad or sponsored content to keep them engaged.


Customer Service Automation

Using Fridai gamers can submit bugs, errors or other customer service messages in form of a note and even take a photo of their problems – giving you the chance to better act on these issues.

How it works

Pricing that grows with your game

  • We will start by creating an engagement plan together, to find gamers' distraction patterns
  • Fridai keeps your gamers engaged with your game, providing activation points and making sure you maximize revenue.
  • Fridai adds 8-19% to the total revenue generated by any aspect of your game.
  • Messages sent through Fridai will always be opened and have a 35% better assisted conversion rate.

User (re)activation

$ 0
month / user
  • We will help your title to reach gamers pre-, and post game by (re)activating them. Imagine an opportunity when you can remind gamers about new features, DLC's, skins or any update about your title before or after a session. With Fridai it is possible.

New sales channel

of generated revenue
  • Imagine an A.I. powered sales agent, who is helping you to target gamers in the right moments to draw attention to your newest available skins, DLC's, gold bundle, gem pack or premium feature. This agent is called Fridai, the Gamer Assistant.

Gaming with Fridai

Gamers have an undisrupted gaming experience with Fridai, as they do not need to pause, exit – leave the game to find the necessary guides or information.

They can also activate tools such as screenshots and videos from inside the game – and our library of games and tools is always increasing!

Fridai's Intro video

We have been working hard on creating a channel – using voice technology and AI – that can become like a friend for gamers. Our goal is to build a product that gamers love and have their distractions removed so they can focus purely on the one thing they want to – gaming. Utilizing such a new channel on the game publisher’s side, new opportunities open up for custom tailored and hyper personalized communication.

Fridai - Project Ambitious case study

Our case study shows how the game “Revn” has been using Fridai as an integrated solution and the results generated.

It is a useful read if you want to understand more about how active game time, pre-, in- and post-game engagement affects revenues.