Personalize to Monetize in Gaming

Did you know that the average human being has an attention span of just 8 seconds? It’s not easy to keep someone engaged with something, especially for long enough to gain an income from it.

Gaming is no exception. In fact, with gaming, it’s even more important to keep a customer engaged, because that is the entire goal of the game’s creation.

However, a personalized customer experience, as shown by various studies and articles so many times, can significantly increase revenue – but how does this translate to the video game industry?

How Personalization Leads to Improved Engagement & Better Monetization in Video Games

When you’re treated as a person rather than merely a “number” or “customer,” you feel a lot more compelled to engage further with that particular company or business.

It’s like going to the bakery each morning, and they know your name (or perhaps even a nickname) and your exact order without you needing to tell them.

THIS makes people feel good. It gives them an emotional connection to that business or company – or in this case, the game.

Personalization in gaming also leads to improved engagement, and, ultimately, better monetization. If you’re a game publisher or developer and you’re looking for ways to maximize your revenue, you can utilize 3rd parties to do so.

For example, Fridai, the gamer assistant.

Fridai can help you with hyper-personalization to monetize with its highly intelligent gaming assistant system – essentially “AI-powered gaming.”

You can use it for your game in a variety of ways, including:

Setting Challenges

Set challenges for players to improve engagement & increase their “desire” to play your game. When a game is challenging, it can encourage people to want to defeat it. You can use Fridai to make them want to play your game.

Engagement-Based Messaging

If you have a new skin or artifact on sale, for example, Fridai knows the right time to show it to the right audience, whether this is before or after gameplay. (Obvoiusly not in the middle of a heated deathmatch.)

Game Intelligence & Tools

Get valuable data on how gamers perceive your game, the challenges they encounter that you didn’t anticipate, and what tools they use to overcome those challenges.

Gain Valuable Insight

Fridai is a voice assistant. Gamers can ask him various questions, and these can ultimately reveal pain points your player base actually has. Thanks to this approach, Fridai’s analytics not only leads to enhancing the user experience on the voice assistant-side but can also make the games much better.

From here, you can take the appropriate steps to resolve these pain points and optimize the gaming experience. In games, Fridai can track data points such as activity, competency, spending, and progression – four key data points that determine your game’s success.

As with anything “entertaining” in life, there is also some threshold of engagement involved in gaming that essentially determines if the player will leave or stay.

If you can track those four previously mentioned data points and learn from them to keep players happy, they will continue to bond with your game and are more likely to spend money to maintain that “joyous” feeling.

This is where AI-powered gaming can make a huge difference for gamers. With it, they can feel like the game is a more personalized experience suited to them.

Since Fridai can help monitor how much a gamer plays, how good they are, their ideas, and how quickly they progress through the game, you can determine how to optimize the game for their enjoyment, thus leading to better monetization.

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Fridai - Project Ambitious case study

Our case study shows how the game “Revn” has been using Fridai as an integrated solution and the results generated.

It is a useful read if you want to understand more about how active game time, pre-, in- and post-game engagement affects revenues.