The gaming industry has been experiencing a significant growth year by year. According to WePC, the value of the global video games market is projected to be more than 90 billion U.S. dollars by the end of this year (2020). But is this the ceiling? Well, definitely no. There are lots of opportunities available for game publishers and developers to increase their revenues.
What Influences Game Revenues?
The amount of revenue that a developer or publisher earns from the game is highly dependent on the number of hours that gamers spend actively on the game. The longer a player actively participates in a particular game, the more they are likely to spend money on the game and so, the higher the game’s revenue.
As such, game publishers need to establish the factors that are likely to increase their gamers’ active gameplay time (undisturbed access to their games while playing). As for any company who’d like to keep their customers, a game publisher or developer should also focus on great customer experience as the main consideration. You need to understand why gamers would leave, pause, exit your game or look at other screens. Then, customize solutions to address those distractions.
You should bear in mind that player engagement is a function of motivation. The more you motivate your gamers by creating a good user experience, the more they are likely to engage in your game. On the other hand, anything that distracts gamers can really demotivate them from continuing with the game. They may even leave the gameplay forever.
For instance, if a player needs help to overcome a challenge while playing your game, the necessary assistance should be availed to them on time and within the game. If that doesn’t happen, the gamer is highly likely to quit the game forever without spending any coin (or diamond or whatever in-game currency) on it.
Therefore, any game publisher who wants to see a remarkable boost in their game revenue should do their best to keep gamers active in the game by identifying such distractions and addressing them appropriately.
Must-Have Information for Publishers
Any savvy game publisher ought to have a recurring revenue model showing different aspects of user engagement as far as their games are concerned. Particularly, user statistics like play frequency, average active playtime and the enrage number of ads the users see per play and average in-purchase behavior come in handy for the development of sales revenue maximization strategies.
Also, publishers should be able to establish whether their games are able to challenge their users according to their knowledge and skills. Otherwise, if a game is too complex for a user, they might opt to seek other friendlier options. Considering all these factors, game publishers and developers now have a reason to smile, thanks to Fridai.
Fridai Got Game Publishers and Gamers Covered
Fridai is a video game voice assistant that offers comprehensive game-related assistance and the tools they may need to stay continuously active in the gameplay for an extended period. With the access, gamers won’t have to pause or exit the game to look for assistance elsewhere as this voice assistance provides them with any help they need to remain engaged in the game more than ever before. As such, it’s no surprise that game publishers can increase their revenue by 8% to 19% by using Fridai.
Here are the key areas that Fridai touches on:
With Fridai, gamers are able to send bug and error reports, among other information concerning various problems they might experience concerning a game, to the game’s customer support hassle-free and in seconds. They can submit the information in the form of a photo using the game assistant’s screenshot or short video recording functionality. Interestingly, the screenshot-taking is hands-free. All they need to do is to tell Fridai to take the screenshot or short video, and it obeys. Alternatively, they can send the information in the form of a note, again, by commanding the voice assistant to do the necessary. These voice commands help gamers to interact with customer support while keeping their hands on the game.
With this swift user feedback, a game publisher is able to act on various game issues promptly, thus improving user experience.
In-game purchase processing
At some point during a gameplay, a gamer may want to buy something, say, skins, DLC’s or credits to continue with the game. This is an opportunity that any prudent game publisher shouldn’t miss out on. However, recent research shows that over, 83% of online shoppers, including gamers, need help from sellers of the products they need to buy to complete their prospective purchases. The majority of them expect immediate help; otherwise, they might do away with the purchases. To avoid letting these revenue generation opportunities escape from them, game publishers should ensure that the required guidance and products are available for the gamers right within the game’s user interface. This is where Fridai comes in once again.
With Fridai, gamers don’t have to switch to another screen to make the purchase. Publishers can avail to them all nearly everything they might want to buy and any assistance they require to continue immersing themselves in the game seamlessly. This strategy drives higher sales as well as greater customer loyalty and satisfaction, all of which are sales revenue factors. Therefore, this is a very effective way of increasing your game revenue.
Upselling and Cross-Selling
Upselling and cross-selling can’t be easier for game publishers, courtesy of Fridai. Since it gets the gamer’s attention during and after gametime, this video game voice assistant gives you a golden opportunity to follow up on them with sponsored ads concerning game-related products even when they aren’t playing. Eventually, due to these sponsored ads, a gamer might end up spending more on your game than they’d initially considered. This is a great way to leverage Fridai’s power to maximize your game revenue.
Publishers need to know how gamers behave and outside their games. The information comes in handy for upselling and cross-selling purposes to establish the right offers for every gamer. This is called hyper-personalized marketing. A recent study shows that approximately 79% of consumers are likely to engage exclusively in offers that have been personalized according to their previous experiences with the respective brands.
The same case applies to online video games. The majority of the gamers who see ads that are personalized to their online behaviours are likely to respond positively to the respective calls to action. Considering this, Fridai helps game publishers to get information about the behavior of gamers within and outside their games. This enables them to develop ads that address the needs of every gamer (depending on their online behaviours) and display them at the right time. That’s why promotional messages sent via Fridai pride 35% higher conversion rate as compared to the ordinary game marketing ads.
Apart from commercial ads, publishers can also use Fridai to create sponsored ads to motivate gamers to stay longer in the gameplay, depending on their motivational levels. For instance, a publisher can tailor a sponsored ad or content encouraging a gamer who has just lost a game to soldier on and perhaps give them tips on what they can do to win in the next round.
Fridai is a game-changer in the gaming industry. Its intuitiveness and voice control functionality offer gamers timely help in every step of the way without them having to switch windows or involve their hands. As a result, gamers feel motivated to stay longer in the gameplay and act favourably on the sponsored ads displayed to them before, during and after active gameplay.